Message from We Bike Rochester
We Bike Rochester facilitates two different primary business focused efforts.
Bicycle Benefits
Works by having businesses offer small deals and discounts to anyone arriving by bike. Currently we are at 30 businesses locally who are participating with several more on the way, nationally there are thousands.
The program works by having customers who arrive by bike show a helmet sticker when they pay at a participating business.
Participating businesses also sell these stickers for $5. The reality is that it is a form of advertising, maximizing customers (and parking space) for whatever the businesses deem to be an acceptable customer acquisition cost. There is no cost for businesses to join if they work through We Bike Rochester.
More info here: https://bicyclebenefits.org/
Bicycle Friendly Business Certification
The application is a checklist that helps businesses assess what they are currently doing to encourage and facilitate employees and customers arriving by bike and for general bikeability in their area of town.
The application places a great deal of importance on transportation equity. Recent immigrant communities, BIPoC communities, and LGBTQIA+ communities have long born the brunt of transportation inequality and that results in less access to so many opportunities.
The application and assessment cost is nominal for small businesses and is based on number of employees. Retail, office, manufacturing, non-profits, and places of worship have all gone through this process. There is also a similar process for colleges and universities.
More info here: https://bikeleague.org/bfa/business/
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References
Mayor Kim Norton End Hunger Meeting 2023-09-13
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